Our Brand Guidelines
Welcome to our brand guidelines webpage! Dive in and explore the key elements that define our brand, helping us to maintain a strong presence in the marketplace. Our brand should be recognised as a trustworthy, modern, innovative and fun customer-centric platform that understands the needs and priorities of our community. Explore our brand assets below and learn how we translate our passion and ambition into colors, shapes and fonts.
Edventures logo
Our logo contains two elements: a lowercase "e", representing the name of our company but also 'entrepreneurship', 'empowerment' and 'enable', and the hexagonal honeycomb. Like the steadfast structure of the honeycomb, our logo embodies the spirit of resilience and the importance of community, echoing the acknowledgment that we all exist in relation to each other and rely on each other to thrive. Please do not edit, change, distort, recolor, or reconfigure the Edventures logo.
The white logo is our website favicon, and is used on darker backgrounds
Our black logo is used on our website on white or light backgrounds
Our palatinate blue and steel pink logo is used in our application on both desktop and mobile
Proportion & exclusion zone
Our measurement element is the hexagon which is measured in 1x
To keep the airness and simplicity of our Brand Mark, graphics must be only used 4x outside the zone of exclusion
Color palettes
Primary & secondary colors
Palatinate blue (primary)
Palatinate blue represents stability and trust, reflecting our commitment to providing a reliable platform for aspiring entrepreneurs.
Heliotrope (secondary)
Heliotrope embodies creativity and innovation, encouraging users to explore new ideas and embrace entrepreneurship with originality.
Steel pink (secondary)
Lastly, steel pink symbolises resilience and empowerment, inspiring users to overcome challenges with unwavering determination on their entrepreneurial journey.
Tertiary colors
Our tertiary colors are characterised by their soft hues, evoke a sense of tranquility and harmony, to complement our palette and enhancing the overall experience and inviting users to explore their entrepreneurial aspirations with calm confidence.
Lavendar blush
Pale purple
Magnolia
Alice blue
Azure
Typography
H1
Unlock your potential
Bai Jamjuree Bold / Size: 64px / Line height: 70px
H2
Unlock your potential
Bai Jamjuree Semi Bold / Size: 36px / Line height: 44px
H3
Unlock your potential
Jost Semi Bold / Size: 36px / Line height: 44px
H4
Unlock your potential
Jost Bold / Size: 24px / Line height: 32px
H5
Unlock your potential
Jost Bold / Size: 16px / Line height: 32px
Body (large)
Unlock your potential
Jost Regular / Size: 20px / Line height: 32px
Body (regular)
Unlock your potential
Jost Regular / Size: 16px / Line height: 26px
Buttons
Bubble containers
Instructions
The bubbles are used to show separation between elements as well as to bring important information to the forefront. The colors of our bubbles vary, but are always used with a diagonal gradient between two of our tertiary colors.
Animation style
With our animations, we want to create a vivid and cheerful atmosphere, with rich colors, lively characters, and an uplifting vibe. We aim to make entrepreneurship learning a joyful and engaging experience, inspiring you on your entrepreneurial path with every animation.
Photography style
Our photography style captures the essence of human action and empowerment, featuring diverse individuals in dynamic settings. Through our photography, we aim to inspire action and promote the spirit of entrepreneurship, showcasing real people embarking on their unique journeys with passion and purpose.
